Has Your Business Started Using Online Marketing Videos Yet?
Why Savvy Local Businesses Are Already Using Marketing Videos
Videos Can Increase Engagement
When it comes to engagement, online video is 5.33 times more effective than text alone. Websites and social media alike experience higher engagement rates when video is used over text and static images.
Videos Can Reach Target Audiences
Videos can be created to message very specific groups of people with content that addresses what is important to those viewers.
Social Media Is Driving Up Video Usage
YouTube, Facebook, Twitter, PInterest, Google +, Blogger,Flickr and many more social media sites allow video uploads. Engagement goes up when posts on these sites include videos so the numbers of posts with videos is increasing dramatically.
Videos Help Marketers Tell Their Stories
Video is among the most powerful and most popular storytelling tools available to marketers. Videos involve the visual and auditory senses and can deliver messages that evoke emotions in viewers.
Lead Generation Videos Produce Results
As a lead generation tool, video can engage users, answer questions, demonstrate value and build a sense of trust.
Marketing Videos Can Be Cost Effective
No longer the exclusive realm of production studios, videos can now be produced using cost effective software and online solutions. In addition, broad based consumer acceptance of video helps create better ROI performance.