Integrated Internet Marketing

Today the most successful internet marketers use the same strategies and tactics that work well in traditional direct marketing and direct response advertising. They adopt internet-based marketing communication technologies such as e-mail marketing, ezines, e-books and blogs, podcasts, streaming video and integrate them with traditional marketing initiatives.

Sharp marketers know that one of the keys to internet success is learning what people are already looking for by identifying the most popular  keywords used in searches, and building keyword-rich web pages and websites around those words.

They then launch their search engine marketing campaigns, email their ezine list, release products through their affiliates and joint venture partners ... and most recently, they jump on the web 2.o bandwagon by getting involved with social networks as essential elements in effective marketing programs.

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Hundreds of internet marketing resources at your fingertips

This site also includes an expansive directory of internet marketing resources.  You can see the topics by clicking on the Resource Directory navigation link on the left. You can search the entire directory with the search function on that page.

Social networks…today’s 900 pound gorilla.  

Social networks are reshaping the internet landscape for businesses and visitor alike. Vistor traffic at MySpace, Facebook and other networks has grabbed the attention of marketers.  There is no doubt that  the growing popularity of social networks is changing the typical user’s “web behavior.”  The demographic makeup of social network sites are also changing as those networks evolve.

As you would expect, visitors with finite time who are spending more time on social networks and less time visiting traditional sites. The implications are huge, creating an urgency to respond to this shift right now, the right way and with the objective of producing the right results.

The short story.  Now is the time to engage with prospects and customers alike — when they are on social sites. We’ll be adding articles addressing the ongoing changes in social networking.  Meantime, here are some of the most recent news articles addressing this topic.

• New Study Probes Social Networking Generation FOX 29 Lake Charles

  Are social networking sites like MySpace and Facebook creating a generation that will devalue realworld relationships, act impulsively and be at increased risk for suicide? One British psychiatrist has researched the subject but says that his findings have been misinterpreted.

• Doctor: Social Networking Sites Skew Kids World View Newsday

  Children growing up amid the rise of social networking Web sites may have a “potentially dangerous” view of the world, a leading psychiatrist in Britain has suggested.

• Hoff Space Thousands Sign Up To David Hasselhoffs New Social Networking Site BBC News

  More than 6,000 people sign up to David The Hoff Hasselhoffs new social networking site since its launch less than a fortnight ago.

• Social Networking Revenues Disappoint VNU Net Via Yahoo! UK Ireland News

  Revenue generated from social networking businesses in the US continues to be disappointing, new research reports.

• Social Networking Revenues Disappoint Infomatics

  Revenue generated from social networking businesses in the US continues to be disappointing, new research reports. InStat said that US social networking firms have not delivered predicted revenues despite operating for more than 13 years.