Starting with the maturation of the internet, digital marketing channels have been transforming integrated marketing at a dizzying pace. Some industry observers believe the recent changes in search engine marketing combined with the ongoing explosive growth of social media marketing and mobile marketing have turned traditional integrated marketing on its head.
There is no question that these digital media are commanding a place at the table. As the growth and concurrent waves of change continue apace, search engine marketing, local search marketing, social media marketing, and mobile marketing command serious attention by savvy business marketers.
Today, effective integrated marketing clearly goes well beyond presenting a unified message in traditional marketing channels. That is just the beginning, a given. Print and broadcast marketing programs have their place in the overall marketing strategy.
Successful digital advertising campaigns are typically well integrated with existing marketing strategies, channels and programs. It is not a simple either-or choice. Rather, it is a matter of how to best integrate digital and traditional channels.
At Applied Marketing Group, we strive to help clients maximize their marketing efforts by successfully integrating digital media and traditional media. Our services range from assisting clients create and update websites for better search engine rankings, to creating mobile websites and integrating viable social media marketing with other online initiatives.