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	<title>Applied Marketing Group</title>
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	<link>http://appliedmarketinggroup.com</link>
	<description>Integrated Marketing Consulting</description>
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		<title>Free Download: Winning Integrated Marketing in the Digital Age</title>
		<link>http://appliedmarketinggroup.com/366/free-download-winning-integrated-marketing-in-the-digital-age</link>
		<comments>http://appliedmarketinggroup.com/366/free-download-winning-integrated-marketing-in-the-digital-age#comments</comments>
		<pubDate>Tue, 14 Feb 2012 22:46:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://appliedmarketinggroup.com/?p=366</guid>
		<description><![CDATA[&#160; Winning Integrated Marketing in the Digital Age is now available to our ezine subscribers as a free download. Subscribers to our ezine now can have free access to our members area where they will find ebooks, reports, audios and &#8230; <a href="http://appliedmarketinggroup.com/366/free-download-winning-integrated-marketing-in-the-digital-age">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p align="center"><img src="http://appliedmarketinggroup.com/productimages/wimda-cover.gif" alt="Winning Integrated Marketing in the Digital Age" width="273" height="334" border="0" /></p>
<p><strong>Winning Integrated Marketing in the Digital Age is now available to our ezine subscribers as a free download. </strong></p>
<p><strong>Subscribers to our ezine now can have free access to our members area where they will find ebooks, reports, audios and videos about SEO, social media marketing, mobile marketing and much more. </strong></p>
<p><strong>Here is the Table of Contents </strong><strong>for this special report: </strong></p>
<ul>
<li style="tab-stops: right dotted 467.5pt;">Search Engine Marketing<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.<br />
</span></li>
<li style="tab-stops: right dotted 467.5pt;">How Search Engines Work<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.</span></li>
<li style="tab-stops: right dotted 467.5pt;">Content on your website: on-page SEO<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.</span></li>
<li style="tab-stops: right dotted 467.5pt;">Other websites linking to your website: off-page SEO<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.</span></li>
<li style="tab-stops: right dotted 467.5pt;">Online Content – Search Engine Fuel<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;"><br />
</span></li>
<li style="tab-stops: right dotted 467.5pt;">Good Search Engine Marketing Starts With Solid SEO</li>
<li style="tab-stops: right dotted 467.5pt;">On-Page SEO: The First Mission-Critical Step</li>
<li style="tab-stops: right dotted 467.5pt;">Off-Page SEO:  Adding  Authority to Your Website With Backlinks</li>
<li style="tab-stops: right dotted 467.5pt;">Achieving higher rankings in the SERPS does not happen overnight<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;"><br />
</span></li>
<li style="tab-stops: right dotted 467.5pt;">Local Search Marketing<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.</span></li>
<li style="tab-stops: right dotted 467.5pt;">Local Searches are How Most People Find Local Businesses</li>
<li style="tab-stops: right dotted 467.5pt;">Google Places and Your Business</li>
<li style="tab-stops: right dotted 467.5pt;">Pay Per Click Advertising (PPC)<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;"><br />
</span></li>
<li style="tab-stops: right dotted 467.5pt;">Social Media Marketing</li>
<li style="tab-stops: right dotted 467.5pt;">Social Media Marketing is Earning its Stripes</li>
<li style="tab-stops: right dotted 467.5pt;">The Social Media Mindset Shift</li>
<li style="tab-stops: right dotted 467.5pt;">Focusing on the Big Four … Plus one</li>
<li style="tab-stops: right dotted 467.5pt;">Facebook Marketing</li>
<li style="tab-stops: right dotted 467.5pt;">YouTube Marketing</li>
<li style="tab-stops: right dotted 467.5pt;">Twitter Marketing</li>
<li style="tab-stops: right dotted 467.5pt;">Google + Marketing:</li>
<li style="tab-stops: right dotted 467.5pt;">LinkedIn Marketing<span style="display: none; color: windowtext; text-decoration: none; text-underline: none;">.</span></li>
<li style="tab-stops: right dotted 467.5pt;">Mobile Marketing</li>
</ul>
<p>Harold Brown</p>
<p>P.S. You can subscribe by completing the form on the right side of any page on the <a href="http://www.appliedmarketinggroup.com">Applied Marketing Group </a>website to get instant access to the free members area.</p>
]]></content:encoded>
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		</item>
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		<title>Free Download: Facebook Marketing Secrets</title>
		<link>http://appliedmarketinggroup.com/362/free-download-facebook-marketing-secrets</link>
		<comments>http://appliedmarketinggroup.com/362/free-download-facebook-marketing-secrets#comments</comments>
		<pubDate>Tue, 14 Feb 2012 21:23:34 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://appliedmarketinggroup.com/?p=362</guid>
		<description><![CDATA[Have you been struggling to market your website on Facebook, but haven&#8217;t seen the results you crave? &#160; Are you tired of researching and trying all the different facebook marketing techniques like facebook groups, fan pages and facebook advertising without &#8230; <a href="http://appliedmarketinggroup.com/362/free-download-facebook-marketing-secrets">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://appliedmarketinggroup.com/productimages/fbmscover.jpg" alt="Facebook Marketing Secrets" width="250" height="352" border="0" /></p>
<p align="center"><span style="font-family: Verdana; font-size: medium;">Have you been <span style="font-weight: bold;">struggling to market your website on Facebook</span>, but haven&#8217;t seen the results you crave?<br />
</span></p>
<p>&nbsp;</p>
<p>Are you <span style="font-weight: bold;">tired of researching and trying all the different facebook marketing techniques</span> like facebook groups, fan pages and facebook advertising without getting more traffic or making more money?</p>
<p>The problem that you have is that you may know how to market with Facebook, but <span style="font-weight: bold;">you don&#8217;t know all the secret tips that the Facebook gurus use every day</span> to accelerate their Facebook marketing.</p>
<p style="text-align: center; font-weight: bold;"><big><big><span style="color: #3333ff;">Why should other people be making HUGE profits marketing their websites or affiliate offers on Facebook and not YOU?</span><br />
</big></big></p>
<p>There is no reason in the world, why you shouldn&#8217;t ALSO make a lot of money with Facebook.</p>
<p>Today, I have the answer to your problems&#8230;</p>
<p>I have compiled a <span style="font-style: italic; font-weight: bold;">MASSIVE list of 52 TOP Facebook tips and Secret techniques</span>, coming from very successful Facebook marketers, that will help give you the EDGE in Facebook Marketing.</p>
<p>Now, you can also get your hands on these tips and use them to become a Facebook Marketing guru in your own right.</p>
<p style="text-align: center;"><big style="color: #3333ff; font-weight: bold;"><big>YES!  Now YOU will have the power to harness the great power of Facebook and it&#8217;s 500 Million users to generate more traffic to your websites and  make MORE money  easier than ever before.</big></big></p>
<p><span style="font-family: Verdana; font-size: small;">This complete eCourse will reveal <span style="font-style: italic; font-weight: bold;">52 HOT Facebook Marketing Tips</span> that will help you to BOOST your Facebook efforts to drive more traffic to your sites and generate bigger online profits.</span></p>
<p><big style="color: #3333ff;"><big style="font-weight: bold;">Here’s a peek into some of the tips that you will discover, when you download the “Facebook Marketing Secrets” guide…</big></big></p>
<ul>
<li>Maximize your effectiveness of Facebook Marketing.</li>
<li><span style="font-weight: bold;">How to reach out to the target group optimum results.</span></li>
<li>How to find loads of fans for your fan page.</li>
<li><span style="font-weight: bold;">Establishing your presence and your brand for maximum profits</span>.</li>
<li>How to make a donation drive for easy cash.</li>
<li style="font-weight: bold;">Getting more fans and bigger profits by creating facebook contests.</li>
<li>SEO for your facebook fan page for HUGE traffic.</li>
<li style="font-weight: bold;">How to become wealthy by setting up all the stages of a facebook sales funnel.</li>
<li>Top insights for facebook advertising.</li>
</ul>
<p><big><big><br />
<span style="color: #3333ff; font-weight: bold;">This comprehensive FREE eCourse full of secret tips will also reveal:</span></big></big></p>
<ul>
<li><span style="font-weight: bold;">Effective copywriting for facebook ads that will force people to buy.</span></li>
<li>Common ad mistakes that you DON&#8217;T want to make.</li>
<li><span style="font-weight: bold;">How to split test your results and skyrocket your earnings.</span></li>
<li>Creating a killer landing page that grabs people&#8217;s attention and keep it.</li>
<li style="font-weight: bold;">How to combine the Marketplace and networks and make a KILLING.</li>
<li>Using Facebook surveys to put your marketing efforts into overdrive.</li>
<li style="font-weight: bold;">What to do and what not to do.</li>
<li>And much, much more</li>
</ul>
<p>&nbsp;</p>
<p>Harold Brown</p>
<p>P.S. Get access to all the FREE downloads by completing the subscription form on the right side of any page on the <a href="http://www.appliedmarketinggroup.com">Applied Marketing Group </a>website.</p>
]]></content:encoded>
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		<title>Using LinkedIn to Grow Your Business. Free Download</title>
		<link>http://appliedmarketinggroup.com/358/using-linkedin-to-grow-your-business-free-download</link>
		<comments>http://appliedmarketinggroup.com/358/using-linkedin-to-grow-your-business-free-download#comments</comments>
		<pubDate>Tue, 14 Feb 2012 18:11:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://appliedmarketinggroup.com/?p=358</guid>
		<description><![CDATA[(Now available as a FREE download in the members area.) If you are like the VAST majority of business owners or entrepreneurs there is a very high chance that you are not taking advantage of the web&#8217;s most underrated social &#8230; <a href="http://appliedmarketinggroup.com/358/using-linkedin-to-grow-your-business-free-download">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter" src="http://www.appliedmarketinggroup.com/lifb/images/lifbcover.png" alt="" width="250" height="250" border="0" /></p>
<p style="text-align: center;">(Now available as a FREE download in the members area.)</p>
<p>If you are like the <strong>VAST majority of business owners</strong> <strong>or entrepreneurs</strong> there is a very high chance that you are not taking advantage of the web&#8217;s most underrated social network:</p>
<p class="Content"><span class="content">Even the non-computer-savvy business owners realize the power of Facebook, more and more are even getting on the Twitter bandwagon &#8211; yet LinkedIn Corporation® <em>barely gets a mention.</em></span></p>
<p class="SubHeading"><span class="SubHeading"><strong>WHY???</strong></span></p>
<p class="content"><span class="content">I don&#8217;t know. I can&#8217;t even wrap my head around it! It is utterly confusing that people aren&#8217;t<strong> taking advantage </strong>of this social network. LinkedIn Corporation® isn&#8217;t some </span>minor player. It is a <span style="text-decoration: underline;">big time social network</span>. It might not be boasting Facebook numbers but it still has&#8230;</p>
<p class="SubHeading"><span class="SubHeading"><strong>NOW OVER 100 MILLION MEMBERS</strong></span><strong>!</strong></p>
<p class="Content"><span class="content">Yeah, <strong>over</strong> 100 million. We are talking Twitter numbers here.<em> LinkedIn Corporation® is no joke</em>. It is a serious player in the realm of social networking. In fact, serious is a great way to describe LinkedIn Corporation®. Twitter and Facebook users are so used to spam that every offer they see on those networks is greeted with wariness and distrust. You are in business, you know <strong>first impressions count</strong>! Imagine trying to close a sale in person after you walk in and the business owner instantly distrusts you. How many sales are you going to close?</span></p>
<p class="Content"><span class="content">When it comes to user trust, LinkedIn Corporation® <strong>BLOWS</strong> away the competition. According to a recent study, only <strong>28%</strong> of Twitter users trusted the information they received on that network. Facebook was even worse, coming in at <strong>23%</strong> trust. LinkedIn Corporation®?</span></p>
<p class="SubHeading"><span class="SubHeading"><strong>A WHOPPING 82% OF LINKEDIN USERS TRUSTED THE INFORMATION THEY RECEIVED THERE!</strong></span></p>
<p class="Content"><span class="content">So, when you are interacting with people on LinkedIn Corporation® they are <em>much, much, much</em> more willing to trust you when you approach them with your proposal, friend request or even straight up offer. LinkedIn Corporation® doesn&#8217;t have the huge member numbers of a Facebook, but it has <strong>4x as much trust.</strong> Everyone knows the importance of trust in the business world. <span style="text-decoration: underline;">You don&#8217;t have much, if you don&#8217;t have trust.</span></span></p>
<p class="content">Another great thing about LinkedIn Corporation® is the<strong> high level of professionalism </strong>on the site. The site isn&#8217;t full of a bunch of random people, it is usually <em>professionals who are looking to network</em>. No one will be surprised you want to network with them, since that is why they are there. You can also get your offer, service or brand in front of <strong>DECISION MAKERS</strong>.</p>
<p class="SubHeading"><span class="SubHeading"><strong>80% OF LINKEDIN USERS INFLUENCE BUSINESS DECISIONS AT THEIR COMPANY</strong></span></p>
<p class="content">How is that for a stat?</p>
<p class="content">With LinkedIn Corporation® you know two things.<strong> People will be more open to your offer, and these people are influential.</strong></p>
<p class="content">By this point, you <em>must be intrigued</em>. The last two stats alone should instantly catch the eye of the savvy business owner.<br />
I don&#8217;t want to insult your intelligence, so at this point I will assume you are sold on the idea of LinkedIn Corporation® (I mean, who wouldn&#8217;t be?). Now the problem is&#8230;</p>
<p class="SubHeading"><span class="SubHeading"><strong>WHERE CAN YOU LEARN HOW TO TURN LINKEDIN INTO THE ULTIMATE LEAD GENERATION TOOL?</strong></span></p>
<p class="content">Well, just leave that to us. We have compiled all the LinkedIn Corporation® information you will need, into one handy guide. <strong>Using LikedIn to Grow and Expand Your Business</strong></p>
<p class="content">This guide is designed to help you <strong>explode </strong>your LinkedIn Corporation® presence, and reap the many benefits that come with it!</p>
<p class="content"><strong>This FREE guide includes lessons like:</strong></p>
<ul>
<li class="List">Getting Started</li>
<li class="List">Profile Set Up</li>
<li class="List">LinkedIn Corporation® Apps</li>
<li class="List">Networking Best Practices</li>
<li class="List">Finding JV Partners</li>
<li class="List">Conducting Market Research</li>
<li class="List">Promoting Events</li>
<li class="List">MUCH, much more&#8230;</li>
</ul>
<p class="content">The time for consideration is over. <strong>Now comes the time for action.</strong> If you are serious about marketing online, then you should certainly buy this guide. You will tap into the web&#8217;s most underrated lead generating websites &#8211; LinkedIn Corporation®.</p>
<p class="content">Don&#8217;t waste any more time, <strong>act now</strong> and secure your brand on the web&#8217;s most trusted social network!</p>
<p>Harold Brown</p>
<p>P.S. You can subscribe to our ezine and have access to all the free downloads  by completing the form on the right side of any page on the <a href="http://www.appliedmarketinggroup.com">Applied Marketing Group </a>website.</p>
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		<title>Twitter Boom:  Free Download in Members Area</title>
		<link>http://appliedmarketinggroup.com/354/twitter-boom-free-download-in-members-area</link>
		<comments>http://appliedmarketinggroup.com/354/twitter-boom-free-download-in-members-area#comments</comments>
		<pubDate>Tue, 14 Feb 2012 14:53:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://appliedmarketinggroup.com/?p=354</guid>
		<description><![CDATA[&#160; Shortcut Straight To The Twitter Techniques That Are ESSENTIAL To You As An Internet Marketer, And Leave Out All The Padding And Fluff! What do you think limits your online profit more than anything? Sure there could be a &#8230; <a href="http://appliedmarketinggroup.com/354/twitter-boom-free-download-in-members-area">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>&nbsp;</p>
<p align="center"><span style="font-size: large;"><img src="../productimages/twittterboomcover.jpg" alt="" width="127" height="173" align="middle" border="0" hspace="9" vspace="11" /></span></p>
<p><strong>Shortcut Straight To The Twitter Techniques That Are ESSENTIAL To You As An Internet Marketer, And Leave Out All The Padding And Fluff!</strong></p>
<p><strong>What do you think limits your online profit more than anything?</strong></p>
<p>Sure there could be a dozen reasons but as a professional internet marketer I can tell you what one of the main leeches on my time is.<br />
Actually it&#8217;s <em>two</em> things</p>
<ul>
<li>
<div align="left">
<p><strong>LACK OF KNOWLEDGE</strong> and</p>
</div>
</li>
<li>
<div align="left">
<p><strong>LEARNING CURVE.</strong></p>
<p><span style="text-decoration: underline;"><em>I know what it&#8217;s like</em></span> &#8211; You see services, products and software that you KNOW will benefit your business but it&#8217;s impossible for you to use them unless you know what you&#8217;re doing with them.</p>
<p>Why not simply outsource these tasks?</p>
<p>Well you could, but here&#8217;s a key point missed by MANY marketers &#8211; in fact many fulltime pros don&#8217;t even recognize this&#8230;</p>
</div>
</li>
</ul>
<blockquote>
<p align="center"><strong>TO BE ABLE TO OUTSOURCE EFFECTIVELY YOU NEED TO UNDERSTAND THE FULL POTENTIAL OF THE SERVICE OR SOFTWARE USED IN THE PROCESS!</strong></p>
</blockquote>
<p>How would you instruct a freelancer without knowing about the nuts and bolts of Twitter&#8230;.. the etiquette, the capabilities of the software and the possible pitfalls?</p>
<p>It just <em>wouldn&#8217;t work.</em></p>
<p>But on the other hand, learning all these things takes times, and if you&#8217;re a pro marketer <strong>time is money</strong> &#8211; cliche but true.</p>
<p>If you&#8217;re not yet fulltime you&#8217;re probably struggling to find time to work on your business anyway, with your job, family, the shopping, paying the bills, washing the car, and all the other things that make up our day to day lives, let alone learn essential new techniques.</p>
<p>But some things are pretty important for your business.</p>
<p><strong>And if you&#8217;re not yet using Twitter as a marketing tool then &#8211; let&#8217;s speak plainly &#8211; you&#8217;re falling behind the competition.</strong></p>
<p>Well I can help, by showing you ONLY the things you need to know about Twitter as an internet marketer.</p>
<p>The rest you simply don&#8217;t need.</p>
<p>n this simple but deadly effective shortcut guide, you&#8217;ll discover..</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Exactly what Twitter is</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Why Twitter is an deadly effective marketing tool</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />How to sign up, use and &#8216;tweak&#8217; Twitter as an internet marketer.<br />
<img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Which aspects of Twitter are VITAL and which ones are time consuming and energy sapping</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Twitter etiquette</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />The truth about getting Followers</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Providing value (which sells)</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />How to write killer tweets</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />The best Twitter plugins (and the essential marketing ones!)</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Twitter tool secrets</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Twitter Services secrets</p>
<p><img src="../productimages/tick.gif" alt="" width="30" height="33" border="0" />Ways to make money using Twitter<br />
<strong>Time is your enemy in online business. The learning curve can be steep.</strong></p>
<p>Let&#8217;s face it &#8211; what&#8217;s the point of knowing every little detail about Twitter if your business is going under through lack of time devoted to it?</p>
<p>Your time is MONEY</p>
<p>You cannot waste it learning every aspect of every service and product.</p>
<p>But you NEED Twitter as a marketing tool.</p>
<p>So what do you do?</p>
<p>Grab yourself a copy of &#8216;Twitter Boom&#8217; and let us cut through the fluff and show you EXACTLY and ONLY the things you need to know about Twitter, from an internet marketers point of view</p>
<p>Harold Brown</p>
<p>P.S. You can subscribe by completing the form on the right side of any page on the <a href="http://www.appliedmarketinggroup.com/">Applied Marketing Group </a>website.</p>
<p>&nbsp;</p>
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		<title>FREE Download: Text Message Marketing Info Guide</title>
		<link>http://appliedmarketinggroup.com/346/free-download-text-message-marketing-info-guide</link>
		<comments>http://appliedmarketinggroup.com/346/free-download-text-message-marketing-info-guide#comments</comments>
		<pubDate>Wed, 08 Feb 2012 17:46:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Mobile Marketing]]></category>

		<guid isPermaLink="false">http://appliedmarketinggroup.com/?p=346</guid>
		<description><![CDATA[This guide is available free to subscribers who are members of our free members area.  You’ll learn key things you need to know before you start a text message marketing campaign. Here are some of the topics covered in this &#8230; <a href="http://appliedmarketinggroup.com/346/free-download-text-message-marketing-info-guide">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p align="center"><img src="http://www.appliedmarketinggroup.com/productimages/tmmr-cover.gif" alt="Text Message Marketing Info Guide | Free" border="0" /></p>
<p><span style="font-size: large;">This guide is available free to subscribers who are members of our free members area. </span></p>
<p><span style="font-size: large;">You’ll learn key things you need to know before you start a text message marketing campaign.</span></p>
<p><span style="font-size: medium;"><strong>Here are some of the topics covered in this report.</strong></span></p>
<ul>
<li>
<div align="left"><strong>How SMS Text Message Advertising Works</strong></div>
</li>
<li>
<div align="left"><strong>Key Benefits of Text Message Marketing</strong></div>
</li>
<li>
<div align="left"><strong>Making Text Message Advertising Work for Your Business</strong></div>
</li>
<li>
<div align="left"><strong>Promoting Your Campaigns at Every Possible Consumer Touch Point</strong></div>
</li>
<li>
<div align="left"><strong>Integrating Promotions to Build Synergy and Buzz</strong></div>
</li>
<li>
<div align="left"><strong>Incentivizing the Opt In</strong></div>
</li>
<li>
<div align="left"><strong>Coupons: The Stars of the Mobile Advertising Show</strong></div>
</li>
<li>
<div align="left"><strong>Messaging Tips</strong></div>
</li>
<li>
<div align="left"><strong>Next Steps – a “Getting Started” Checklist</strong></div>
</li>
</ul>
<p>Live long, love life and be well.</p>
<p>Harold Brown</p>
<p>P.S. You can subscribe by completing the form on the right side of any page on the <a href="http://www.appliedmarketinggroup.com">Applied Marketing Group </a>website.</p>
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		<title>What are Google Plus and Google Plus One?</title>
		<link>http://appliedmarketinggroup.com/335/what-are-google-plus-and-google-plus-one</link>
		<comments>http://appliedmarketinggroup.com/335/what-are-google-plus-and-google-plus-one#comments</comments>
		<pubDate>Tue, 31 Jan 2012 20:10:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[Google Plus is the latest Google attempt at creating a social network that rivals Facebook.  Researchers have predicted that Google Plus will have over 400 million users by the finish of 2012.  That target is an impressive gain from the &#8230; <a href="http://appliedmarketinggroup.com/335/what-are-google-plus-and-google-plus-one">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><strong>Google Plus</strong> is the latest Google attempt at creating a social network that rivals Facebook.  Researchers have predicted that Google Plus will have over 400 million users by the finish of 2012.  That target is an impressive gain from the 60 million users reported in January of the same year.</p>
<p>As the new kid on the block Google Plus still has to earn the right to run with the big dogs. However, the sheer volume of resources being deployed by Google demands that serious marketers jump in and test the waters early on. Google poured over $500 million into the launch of Google Plus.  And that is just the launch.  Surely there is more to come.</p>
<p>The social network is a collection of several social products.  They currently include Stream; a newsfeed, Sparks; a recommendation engine, Hangouts: a video chat service, Circles; a friend management service, Games and Photos.  Some pundits have described Google Plus it as most like a combination of Facebook and Twitter.</p>
<p><strong>Google Plus One &#8211; Like it or not</strong></p>
<p>The <strong>Google Plus One (+1) <span style="text-decoration: underline;">button</span> </strong>is the Google version of Facebook’s ‘Like’ button. It allows you to like (as in +1) a website.  The +1 button appears everywhere on the internet, including search results, on websites, on ads&#8230;and the list goes on.</p>
<p>Clicking on the button allows anyone to vote for and recommend favourite websites, online products and so on. Although the +1 button is similar to the Facebook &#8216;like&#8221; button there is a big difference, people don&#8217;t need to sign in to a Google account to use the +1 button.  That feature alone makes the +1 button more convenient and easier to use than the Facebook &#8220;like&#8221; button. </p>
<p><strong>Why you should care?</strong></p>
<p>Unlike other failed Google social media projects such as Google buzz and Google wave, Google Plus is simple, straightforward, easy to use and operate.  Not only that, Google is spreading the opportunity to plus one across the net like never before.  So, it is quick and easy to use and people who visit your website can +1 it by clicking on an icon you place on your site.  When someone clicks on the +1 icon on your site that recommendation is shown to their friends, family, and other contacts that are connected to their Google profile page.</p>
<p>And there is more.  Google reportedly does index Google Plus profiles. You can bet Google Plus will become a factor in Google’s search algorithm over time. </p>
<p>Google Plus launched as a personal social platform and quickly evolved into a business friendly platform.  That is big news!  It looks like Google saw a chink in the Facebook armour and chose to exploit the opportunity. So now businesses have a single venue that provides a newsfeed, a recommendation engine, a video chat service, a friend management service, a place to upload images and a means to communicate with others. .    </p>
<p><strong>Yes, advertising is available.</strong></p>
<p>Google Plus advertising program is available through Google Adwords. However advertising on Google Plus is on a different platform than Adwords. It looks like advertising rates on Google Plus are going to be higher than Adwords costs.</p>
<p>The Google Plus platform is so new the advertising aspect could change a lot as it evolves. The social aspect will almost certainly affect the outcomes in big ways. Given the amazing growth and impact social media are having today, chances are good this foray into the social realm could deliver the goods for both Google and advertisers alike.</p>
<p>You can find more information about using Google Plus and Plus One in the membership area.  If you are looking for help implementing your Google Plus initiatives, please feel free to contact us by phone or via the Contact us page on www.appliedmarketinggroup.com</p>
<p>Live long, love life and be well.</p>
<p>Harold Brown</p>
<p>&nbsp;</p>
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		<title>A Few Benefits of Facebook Marketing for Business</title>
		<link>http://appliedmarketinggroup.com/323/a-few-benefits-of-facebook-marketing-for-business</link>
		<comments>http://appliedmarketinggroup.com/323/a-few-benefits-of-facebook-marketing-for-business#comments</comments>
		<pubDate>Mon, 30 Jan 2012 14:38:40 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>

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		<description><![CDATA[With over 800 million members and growing, Facebook is the most popular social network in the world. It is not just for kids. Not at all. The demographics include people of all ages and interests. Here are just a few &#8230; <a href="http://appliedmarketinggroup.com/323/a-few-benefits-of-facebook-marketing-for-business">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>With over 800 million members and growing, Facebook is the most popular social network in the world. It is not just for kids. Not at all. The demographics include people of all ages and interests. Here are just a few of the key benefits of Facebook marketing.</p>
<p><strong>Messaging, Connecting and Building Relationships</strong></p>
<p>You can use Facebook to send messages to clients, colleagues and prospects. You can send messages via private messages or live chats. Savvy internet marketers use Facebook to network with other people, to connect with them and ultimately to {build|create} and nurture relationships..</p>
<p>One of the main benefits of Facebook marketing word of mouth aspect inherent with the platform. People will talk about your products and services. They probably already are, whether or not you are actively engaged in Facebook marketing. This viral aspect of Facebook makes it possible for a marketer to reach a much bigger audience than just using a simple website alone.</p>
<p><strong>Building Brand Credibility</strong></p>
<p>One of the often underappreciated benefits of Facebook marketing is the potential for building a stronger brand. Your profile page allows you to share as much information as you want.  You can easily post logo and pictures to fortify brand awareness. And that doesn’t even touch the amazing opportunity to spread your core brand message far and wide by posting information to your page.</p>
<p><strong>Free Advertising</strong></p>
<p>There is no upfront cost for having a Facebook page. The real cost is the time required to create and manage the page on an ongoing basis. When you combine the low cost of entry with the potential viral aspect of Facebook the number of people you could reach becomes {massive|enormous} in a heart beat.</p>
<p>Paid advertising is available as well.  The huge number of Facebook members combined with the current cost structure make the prospect of paid advertising worth investigating and testing.</p>
<p><strong>Announcing Important Events</strong></p>
<p>Facebook allows you to post schedules, announce conferences, webinars product launches, and other types of events. It is easy to create an event and invite friends and followers. They in turn can recommend the event to friends, creating more exposure for the event.</p>
<p>To sum up, there are many benefits of Facebook marketing worth considering. The preceding few are some of the most obvious benefits. The takeaway: The potential exposure is much {higher|greater} when using social networking than with tradional SEO based marketing techniques alone.  Serious Internet marketers should give serious consideration to using Facebook marketing.  The social media landscape is changing so fast the phrase &#8220;Facebook marketing&#8221; will soon be yesterday&#8217;s news, a given.</p>
<p>Be sure to join our free membership area where you will find free information about Facebook marketing and related topics.  It is easy to join, just complete the subscription form on this site and create your personal logon information for the members.</p>
<p>Contact us by phone or by completing the contact form on this website to learn how we can work with you as you explore the possibilities of incorporating Facebook in your marketing plans.</p>
<p>Live long, love life and be well.</p>
<p>Harold Brown</p>
<p>P.S. Integrating Facebook along with other social media in your marketing strategies promises to deliver huge dividends to those who jump in, test the platform and refine what works best for them.</p>
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