Gravitational Marketing - “Same is Lame” changes the game

Have you ever looked up the definition of “lame” in the dictionary? Looking words up in the dictionary seems to be a lost art these days. But there’s hardly a better use of 5 seconds.

My dictionary defines “lame” as a pathetic lack of force and effectiveness. Doesn’t sound too good, does it?

Recently, I was introduced to the phrase “same is lame.” The idea is that more and more people are just copying what they see happening around them. They’re running they’re businesses on auto-pilot without any innovative thought or creative ideas. At the same time, they’re wondering why things just don’t seem to be working.

Perhaps because they are lame…or pathetically lacking force and effectiveness.

Well, Jimmy Vee and Travis Miller are the cure from the common business. I first heard the phrase “same is lame” from them. And you know what? I think they’re right.

This is one of the big ideas (among many) presented in their new book, Gravitational Marketing: The Science of Attracting Customers. But unlike many authors, they don’t stop after telling you the problem. Instead, they give you a road map for discovering your own uniqueness and then show you how to exploit it and extract maximum value.

That’s a tall order for a single book, but I believe they’ve done it. And I urge you to get a copy of their book right now before you forget about it and wide up being same and lame and broke.

You can find the book in your local book store or order it from amazon or a direct link from their site.

Live long, love life and be well,

Harold

Rave Review:

“A serious look at marketing that made me laugh out loud! Gravitational Marketing is something anyone can use and everyone can afford. These guys get it!” ~Jerry Ross, Executive Director, Disney/SBA National Entrepreneur Center.

P.S. I ordered this book and love it. It reminded me of some of the things we were doing at a direct mail B2B company when we were growing at 10 times the industry average. There are also some fantastic bonus downloads with the links to them scattered throughout the book. I suggest you order it using the direct link from their site to get a taste of what these two gents are up to..