Good Search Engine Marketing Starts With Solid Search Engine Optimization (SEO)
SEO lays the foundation for creating websites that will be found by search engines. A website lacking good SEO is like a billboard on a roadless stretch of desert. It might look great, maybe even contain important information, but the chances of being seen are next to none. As the number of website pages continues growing toward the next billion-page mark being found online only promises to become even more challenging. That makes good SEO practices more important than ever before.
On-Page SEO: The First Mission-Critical Step
On-page SEO is primarily about website construction. Your site content should appeal to human visitors and search engines alike. In additon to delivering information that matters to site visitors it must include the important keywords people use when searching for what you sell. The ultimate idea is to be found by people, the target audience you serve, who searche using keywords and key phrases that relate to your website. In order to accomplish that, your website must be constructed in a search engine friendly manner.
It doesn’t matter if you are selling B2C or B2B. If you have a website that is not employing good on-page SEO you are running the risk of missing valuable business and leaving money on the table..
Off-Page SEO Adds Fuel to The Fire…and Visitors to Your Website
The SEO job doesn’t end with having good on-page SEO. That is just the first mission-critical step. The next step is creating good off-page SEO, by developing relevant backlinks, links from sources other than your website. The short story; they affect how high your site ranks in searches. Search engines treat backlinks like online votes for your website.
Those backlinks can come from a huge variety of sources. Not all backlinks are equal, so it is important to have backlinks from sites that are relevant to the content on your site. It is even better to have those links come from high ranking relevant websites.
The most recent development to catch the attention of internet marketers is citations, the mention of your website by other sites, often with the ability of users to post reviews of your business. Google has amplified the importance of citations with the introduction and evolution of Google Places in the local search arena.
SEO Basics in a Sea of Change
Good SEO practices tend to remain somewhat constant in concept. However, the only thing constant about search engines is change. They strive to deliver the most relevant information to their users. They also compete in a high-stakes environment that changes overnight. Consequently, they must adapt just as quickly. That makes getting the SEO basics right doubly important.
It also makes trying to game the search engines with the latest shiny object trick-of-the-day a fools errand. We advocate getting the basics right and giving the search engines what matters to them. It ultimately matters just as much to the success of your website.
Contact us today with question might have…or for a free analysis of your SEO practices.
