Social Media Went Mainstream Overnight
Business owners can’t ignore social media any more than we can avoid hearing about Facebook or Twitter on the nightly news. Major media outlets have all adopted them as part of their marketing approach. So have many of the largest corporations in the world. It is now common for advertisements to send recipients to a Facebook page, invite them to follow the company on Twitter…or both.
Social Media Marketing is Earning its Stripes
It naturally follows that social media marketing evolved in response to the growth of social media as threads in of the fabric of everyday society. And, like all things new the recognition and adoption of Web 2.o properties as viable and reliable in the marketing arena has met with rejection, skepticism, understanding and acceptance.
Recent surveys reveal that customers want businesses to interact with them via digital media. They consider digital communications as normal business practices, be that via E-mail or messages on social media platforms.
That acceptance and the participatory nature of social media, which includes a voting process to make items become “popular” combined make for a potentially powerful means of connecting with customers.
Focusing on the Big Four
The big four in social media are Facebook, Twitter, YouTube and LinkedIn. They lead the pack in a field numbering in hundreds, maybe even thousands of properties that could be considered social media. Businesses planning to capitalize on the growing potential for reaching customers should pay attention to the big four first. It is that old saw about doing the best and forgetting the rest.
Contact us today to see how we can help you maximize your return on social media.
