In a recent webinar, Joe Maracic, a passionate advocate for innovative marketing tools, sat down with Sergio Bueri, the co-founder and CTO of Genius AI, to explore the groundbreaking platform that’s revolutionizing social media marketing. (Update: Scroll to the bottom to watch te entire interview..)
Against the backdrop of Bueri’s nostalgic arcade-themed office in Barcelona, the two delved into the origins, philosophy, and unique features of Genius AI that set it apart in the crowded AI-assisted content creation space.
As Bueri, originally from Sicily, Italy, shared his journey from video game creator to AI expert, it became clear that Genius AI is not just another tool in the market. It’s a platform born from a deep understanding of the challenges faced by social sellers, influencers, and marketers in the digital age.
With a team of 10 spread across the globe, Genius AI is on a mission to transform how individuals and businesses approach social media content creation, emphasizing authenticity and personalization in an increasingly AI-driven landscape.
Sergio’s journey to founding Genius AI has been nothing short of remarkable. After honing his skills at a large AI corporation and collaborating with top video sales letter advertiser Peter Kell, Sergio identified a crucial need in the market: helping businesses develop a genuine social media presence that truly resonates with their audience.
“We understand that social media is about building real relationships, not just pushing sales pitches,” Sergio explains. “That’s why Genius AI is focused on helping our users create content that truly reflects their unique personality and connects with their followers on a deeper level.”
At the core of Genius AI’s philosophy is a commitment to authenticity. Unlike many AI-powered tools that churn out generic, impersonal content, Genius AI takes a personalized approach, integrating users’ personal information and social media habits to craft content that is tailor-made for their audience.
“We believe that the future of social media marketing is all about personalization,” Sergio says. “With Genius AI, our users can create truly customized content that speaks directly to their audience, whether that’s highlighting their own unique personality or reflecting the branding of their business.”
One of the standout features of Genius AI is its ability to enable multiple brand voices within a single account. This allows users, especially agencies managing multiple clients, to cater to different demographics and personas, ensuring that each piece of content is authentic and relevant.
Sergio’s team has also placed a strong emphasis on the ethical use of AI in social media. Genius AI deliberately avoids creating “fake” content or virtual influencers, instead prioritizing the user’s real personality and experiences. This approach aims to combat the increasing artificiality that has crept into the social media landscape.
“We want Genius AI to be a game-changer for our users, regardless of their budget or experience level,” Sergio says. To that end, the platform offers a range of accessible subscription plans, each packed with powerful tools and features to help businesses and individuals thrive in the digital world.
As Genius AI continues to evolve, Sergio and his team are excited about the platform’s future developments. From exploring integrations with e-commerce platforms to expanding language support and incorporating user feedback, the team is committed to staying at the forefront of the social media marketing landscape.
“Our mission is to empower our users to thrive in the digital world,” Sergio concludes. “With Genius AI, we’re not just providing a tool – we’re offering a transformative solution that will help our users connect with their audience in a way that is genuine, impactful, and ultimately, successful.”
