Welcome to Applied Marketing Group: Unearthing the AI Marketing Revolution
In March, 2023, I was on an online marketing webinar, listening to a speaker rhapsodize about the latest AI tools that were going to “revolutionize” marketing forever. The moment he made that claim, the questions started flooding in. Most of them came down to “What do we do about this?”
It reminded me of the tale of acres of diamonds, the story about a farmer who sold his land to search for riches, only to discover later that the land he sold was filled with diamonds. It’s a powerful metaphor for the opportunities that lie right under our noses, waiting to be discovered.
In today’s marketing landscape, AI is our acres of diamonds. It’s an incredibly valuable resource just waiting to be mined, lying right there in our backyard. But here’s the kicker: not everyone sees these diamonds yet.
You see, the adoption of AI in marketing follows a pattern that Everett Rogers described in his diffusion of innovations theory. Picture a bell curve with the labels Innovators, Early Adopters, Early Majority, Late Majority and Laggards on the bottom.
Right now, many innovators and early adopters have already jumped in, testing the waters and proving the concept. Now is the time to learn from the best and forget the rest.
The majority? Some are still waiting on the sidelines, unsure of how to proceed, while others have taken the plunge. The Laggards won’t get off the procrastination diving platform until they absolutely must do so.
This is your chance to stake your claim in these acres of AI marketing diamonds. Make no mistake, the rush has already started, and it is rolling across landscapes like a string of hurricanes.
At Applied Marketing Group we’re here to help you stay abreast of the drivers and changes in the evolving frontier of AI-powered marketing. We’re here to help you see the opportunities and position yourself ahead of the curve.
Here’s what you can expect to find in our posts:
- Cutting-Edge Insights: We’ll keep you updated on the latest AI technologies reshaping the marketing landscape.
- Practical Strategies: Learn how to implement AI tools in your day-to-day marketing operations for maximum impact.
- Success Stories: Discover how businesses like yours are leveraging AI to achieve remarkable results.
- Ethical Considerations: Navigate the important discussions around responsible AI use in marketing.
You know, the beauty of the acres of diamonds story is that the riches were there all along, waiting to be discovered. The same is true of AI in marketing. The potential is there, in your data, in your processes, in your customer interactions. All that’s needed is the knowledge and the will to unearth it.
Will you be like the farmer who sold his diamond-filled land, or will you be the one who recognizes the value right beneath your feet?
Welcome to Applied Marketing Group. Your journey to becoming an AI marketing leader starts here. Let’s revolutionize marketing together!
