We enjoy highlighting real-life applications of AI, and this video from Mindvalley is a prime illustration. During a Mindvalley presentation on December 7, 2023, Domenic Ashburn captivated social media enthusiasts and marketing professionals with his incredible story of using artificial intelligence to skyrocket his Instagram following. In just 30 days, he went from having a humble 3,000 followers to an impressive 200,000+.

Ashburn’s innovative approach, which centered on utilizing ChatGPT as his virtual social media agent, not only demonstrates the transformative potential of AI in digital marketing but also offers a glimpse into the future of content creation and audience engagement strategies.

His journey, marked by rapid growth, creative use of cutting-edge tools, and a laser focus on authenticity, serves as a compelling case study for anyone looking to make waves in the ever-evolving world of social media.

 

 

Key Points Covered by Domenic

  1. AI as a Social Media Agent: Ashburn used ChatGPT as his social media agent to generate content ideas, write scripts, and provide strategic advice.
  2. Rapid Growth: He achieved growth from 3,000 to 100,000 followers in 22 days, eventually reaching 238,000 followers.
  3. Workflow:
    • Training ChatGPT on his brand voice
    • Using AI for research and content ideas
    • Scripting with AI assistance
    • Video production and editing
    • Using AI for captions and hashtags
    • Daily metric analysis
  4. Tools Used:
    • ChatGPT for content creation and strategy
    • Adobe Photoshop Beta for image manipulation
    • Runway Gen-1 for video stylization
    • CapCut for mobile video editing
    • Wonder Dynamics for character animation
  5. Content Strategy:
    • Focus on addressing audience’s fears, frustrations, and perceived unfairness
    • Use of a value equation to create compelling content
    • Emphasis on authenticity and transparency
  6. Challenges:
    • Experienced a significant bot attack (880,000 fake followers)
    • Burnout after reaching 100,000 followers
  7. Future Plans: Ashburn is now attempting to achieve $1 million in revenue in 100 days using AI as a co-founder of his business.

Key Takeaways

  1. AI can be effectively leveraged as a tool for rapid social media growth and content creation.
  2. A systematic approach to content creation, combined with AI assistance, can lead to significant results.
  3. Authenticity and transparency remain crucial, even when using AI for content creation.
  4. Managing burnout and maintaining mental health is essential during rapid growth periods.
  5. AI tools can be used across various aspects of content creation, from ideation to post-production.

Meet Domenic Ashburn

Domenic Ashburn, also known as ‘Mr. Grateful,’ seamlessly merges technology and mindfulness, championing gratitude and understanding as powerful tools to conquer fear. He passionately educates about AI’s transformative potential, emphasizing a grounded and optimistic perspective.

Among his remarkable projects are AgentGPT, which rapidly garnered 100k social media followers within 22 days after he enlisted AI as his agent, and Adobe’s Generative Fill AI, which left a significant impact on 1.2 million Instagram users. When this presentation was delivered he had guided 1,500 learners through AI Mastery with Mindvalley.

As a standout speaker at Meta’s Creator Innovation Summit, Domenic embodies the mission of Grateful Labs—using AI-driven education to cultivate gratitude and unity, symbolizing the human heart within technological innovation.”